publications style sheet

CCC PUBLICATIONS STYLE SHEET

These logos, fonts, and style guidelines should be used for all CCC publications, web pages, training materials, brochures, mugs, T-shirts, etc. to provide continuity and establish a professional "look" or image than can be easily recognized by the public. (REMINDER: The CCC/CRA must approve documents prior to public distribution.)

If you need assistance in layout or formatting of your document, please contact the webmaster.

The official CCC/CRA colors are White-Green-Blue. The R, G, and B in the color formulas below refer to % of red, green, and blue used to create each color. Your print shop will be able to match any ink to these color numbers. However, your computer monitor may not render the colors correctly, so do not judge the resulting print document by the colors you see on your screen.

CRA Blue = R51, G102, B153
CRA Green = R0, G153, B102

Black type on a white background is the easiest to read. Use other color combinations sparingly and with extreme caution.

Additional topics:

Logo | Slogan | Standing heads (for columns or regular features) | Standard headlines
Subheads (smaller heads imbedded in the text) | Text | Cutlines | Layout tips | Bylines | Photo cropping tips

LOGO. Right-click on logo and save a copy for use in documents created on your computer.

GRAPHIC: CRA recycling symbol
FONT: Impact, bold

ALTERNATIVE: CAROLINAS COMPOSTING COUNCIL

COLORS: Black, white (reverse), CRA blue, or CRA green
FONT: Impact, bold

CCC SLOGAN

The voice of composting in the Carolinas

FONT: Baker Signet, italic
FORMAT: Sentence style (only first letter of sentence and proper nouns are capitalized)

STANDING HEADS (headlines that are the same every issue)

FONT: Arial Rounded (any style, usually medium)
FORMAT: Underline, caps

STANDING HEAD IS UNDERLINED

Primary headline
changes every week

STANDARD HEADLINES

FONT: Garamond (any style, usually bold)
FORMAT: Flush left, sentence style
One or two lines for lead story -- largest pt. size in publication
Two or three lines for secondary stories -- smaller pt. size than main head
STYLE: Each line should come within one or two letters of filling the space; use a larger point size or rewrite head, if necessary (Do not end a line in a preposition.)

EXAMPLE: This is the style for headlines

SUBHEADS

Sub-heads are used to introduce new topics within the body of the text. For Primary sub-heads, use bold caps, the same size or 2 pt. sizes larger than the body copy, flush left. Skip one or two lines between the previous paragraph and the sub-head (just be consistent throughout the document) and one line between the sub-head and the next paragraph.

The words "SECONDARY SUB-HEADS" introducing the examples in this section is an example of a Primary Sub-head.

SECONDARY SUB-HEADS

Bold type starting paragraph. Topic heading or first two or three words.
No caps.

EXAMPLE1:

Subhead style. As topic heading.

EXAMPLE2:

Subhead style as first few words of paragraph.

TEXT

FONT: Arial, usually 10 pt. for website and newsletter copy
STYLE: Justify

Use short (one or two sentence) paragraphs.

Indent first line 2 picas (.33 inches) beginning with the second paragraph OR do not use any indent and skip one line between each paragraph.

LAYOUT

Do not place two headlines side-by-side. Stagger the layout, instead, or box one of the heads so it's visual "weight" is that of a photo or graphic.

Do not place two unrelated photos side-by-side.

All photos, graphics, and copy related to a story should be placed under its headline.

Avoid "jumps" to other pages. If a story must be continued on another page, place a jump line at the bottom of the first page and head reference and "continued from" tag on the second page.

BYLINES

Authorship credit goes between the headline and the body copy. Bold caps for the first line; bold lower case for the optional second line. Align left. If photo is used, place photo flush left, then align by-line next to photo, flush left.

EXAMPLE1:

BY JOHN DOE
CCC News and Information Service

Article begins here. Adslkfj alkdjf aslkjf alskdjf salkdfj akdf askjf salkfj salkdfj alksdf slkf alskdjf alskjf slkafj slkasdlkfj salkdjf sla fskdfj slkdf alkdjf slkfj lakjf alkdjf lsakjf lsakfj lskjflskajfs.

EXAMPLE2:		BY JOHN DOE CCC News and Information Service
	Article begins here. Adslkfj alkdjf aslkjf alskdjf salkdfj akdf askjf salkfj salkdfj alksdf slkf alskdjf alskjf slkafj slkasdlkfj salkdjf sla fskdfj slkdf alkdjf slkfj lakjf alkdjf lsakjf lsakfj lskjflskajfs.

CUTLINES

FONT: Arial, bold, 2 pts. smaller than body copy
STYLE: Justify

If associated with a story -- CAPITALIZE first couple of words of sentence. If a stand-alone photo or graphic -- use a small headline (14-18 pt., depending on size of photo) above body of cutline; no caps or bold in body of cutline.

IDENTIFICATION: Identify persons from left to right and front to back, stating the identification order in the cutline.

CREDIT: Photo credit goes at the end in parenthesis ( ).

EXAMPLE1:	EXAMPLE2:
CAPITALIZE FIRST FEW WORDS of the sentence and use a smaller point size than the body copy. Keep it short. People in the photo include, from left, person A, person B, and person C. (Photo by ____________)	Stand-alone photo or graphic No caps or bold with this type of cutline. It may need to be a bit longer than a cutline that runs with a story. (Photo by photographer's name)

PHOTO CROPPING
The photo should focus on the subject of the article and not the background. Crop to focus reader/viewer attention on the subject matter. The left photo would be fine for a general article about compost use for lawn and garden, but the same photo cropped tight (right) is a more appropriate composition for an article about compost use in berry production.

TIP: Orient the photo so the subject faces into the page and build margins in between the graphic and the text. "White space" requirements increase with photo size.